Josephine & Co was founded in 1994. The brand was named after the parents of the founder and current designer, Harold van der Mark. The collections of the new label were classic, luxurious, and wearable, and appealed to a large group of women.
The stylish combination of elegance and sportiness was exactly what women were looking for at that moment, and on this basis the label grew quickly. The head office was moved from Utrecht tot Driebergen and from there the rest of Europe was conquered, via Belgium, Sweden, and France, during the ‘90s.
Nowadays the head office is based in the vibrant Houthavens area in Amsterdam. Twenty years after its foundation Josephine & Co is still alive and kicking. The brand has grown alongside its target group of young, dynamic women. If forty is the new thirty, then airy is the new classic!
The contemporary collections give classic designs a fresh twist and offer the feminine silhouette an up-to-date, new classic touch.