Hi there, and welcome! We are Josephine & Co.
We assume you're curious about us or you wouldn't be here, would you? And we are more than happy to satisfy your curiosity with some fun facts and tidbits about our past, our present day and our future. We wear our hearts on our sleeve - sometimes also on our clothing, but we sort that under the fashion statements category.
Have we ever met? Yes? No? Do not know? Anyway, we'll introduce ourselves nicely.
We are Josephine & Co.
We're breaking the unwritten rule that a woman never tells us her age, because age is just a number: we're from 1994. Old enough to feel confident about who we are - young enough to bend, adjust, grow and to have a lot of fun with it.
Our founder is Harold van der Mark, who was tough enough to take his independent women's fashion store to the next level and start his own brand; Josephine & Co. Named after his parents (how sweet is that) and destined to dress the confident, modern, stylish and fashion loving women of this planet. Right. You. Because you fit that description, right?
Here we are. On your desktop / tablet / smartphone. How did we end up here? We are proud Dutch, started in Utrecht fulfilling the wishes - and filling the wardrobe - of women who didn't feel like choosing between stylish or sporty, and who prefer to dress in a tight mix of both. We grew slowly but surely, and when the time was right we moved the collection & office to Driebergen. But the city was still in our blood, we live and breathe urban cool. Driven by ambition and a growing fan base, we spread our wings a little wider and landed in our current nest or head office, located in Amsterdam.
The Houthavens; sparkling, bubbling and in full development. If there is one location that perfectly reflects our development as a brand, it is this area! Vibrant, lively and always evolving - creativity and architectural perfection with the raw, frayed edges of a metropolitan border area. That's us. 100%.
What do we love about the collections we make? First of all; we strive for superior quality. The finest yarns, the most beautiful fabrics, the best craftsmanship. Not deaf and blind to the growing call to durability, we strive for the most sustainable choices that meet our quality level and fashion sense. No, we are not 100% sustainable, but we listen and learn. Collecting Karma Points. Just like you.
What do we like about you? Our beautiful, sweet, loverly customer and Muse. We love your self-assurance. You know who you are and you know how to use the right clothes to reflect your personality. We love your feeling for Zeitgeist. You know what really matters in the field of fashion, you know how to filter trends from traditions, and how to achieve a Modern Cool vibe. We love your spirit and your passion. Whether you are juggling a busy job, family with 2.2 kids, your dog, your food blog and an addiction to city trips - or whether you run your own business and a vegetable garden, collect 18th century antiques and like to be scared at a horror film; you do what you do with heart & soul. So you dress with heart & soul. For any occasion. We understand you.
What do you like so much about Josephine & Co? Well. We'll say we get you, but we can't read minds, so don't blame us for making some assumptions.
This is how we see ourselves and what we think is what appeals to you.
We understand fashion. We travel, we read, we visit factories and trade shows, and we shop around the world. We do not uncritically follow every trend we encounter purely because it exists; we know what suits you and translate the trends to your taste.
We know what suits your figure. Yes, our designer is a man, but a very special man - with an understanding of women and a trained eye for what flatters the female body (imagine his facial expression, which is currently halfway between professional pride and a crooked grin) . The expert back-up team vacuums after him should he unexpectedly drop a few stitches. Long story short: our fit is impeccable.
We deliver high quality for a justified price. Despite our drive for perfection, we are still able to keep our prices at an acceptable level. No fast fashion that falls apart when it comes close to the washing machine, but affordable and sustainable luxury fashion with a price tag that shows honesty and respect for our manufacturers, our design & development team and you.
Last but not least: we know our classics. Blip - wrong choice of words, thank you Harold. Just over again; we know our icons. Those garments that have proven themselves over the decades: those indispensable building blocks that belong in any self-respecting wardrobe. Example? The trench coat. The snow-white blouse. Loved by you, loved by us, loved by everyone. But. Our icons always get a modern makeover. And we carefully mix them with the high-fashion eye-catchers so that they reinforce each other.
You have been completely updated about our past and our present. But what about our future? It is open, ready to be filled in. We are proud of who we are and have no need to change our DNA, but we will always continue to develop, improve, grow and create. Our world and our collection. .
Have you read enough? Do you want to just have a look at the shop? We keep our mouths shut and give the floor to our collection. It can stand up for itself and is already impatiently pulling your sleeve for attention.
So now hop - to the shop.
Team Josephine & Co